History - VERPOORTEN

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VERPOORTEN - History
A success story

• 1876

  Foundation in Heinsberg near Aachen by Eugen Verpoorten (1815 - 1888).

• 1920

  Relocation to Berlin by Willy Verpoorten, third generation (1896-1956).

• 1936

  Opening of a branch in Straubing/Lower Bavaria by Elly Verpoorten (1900-1968), Willy Verpoorten's spouse.

• 1945

  Restart in Straubing after World War.

• 1952

  Laying of the foundation stone of the new headquarters in Bonn.

• 1955

  Victor Verpoorten (1922 – 2003) initiates first promotional campaigns, beginning with print ads, then TV.

• 1960

  Reconstruction of the former production plant in Berlin.

• 1961

  The well-known advertising slogan „Ei, Ei,Ei VERPOORTEN....“ is created.

• 1965

  Expansion of the headquarters in Bonn. A facility for crystallisation of fresh egg white, unique in Germany, is installed. This product is mainly used in the confectionery industry.

• 1966

  Development of most modern egg cracking and control installations. To this day only eggs of quality grade A are used at VERPOORTEN's and are cracked on site in the facility itself.

• 1968

  Change in the legal form of the company from an oHG (general partnership) to a KG (limited partnership).

• 1970

  Setting-up of licenced production plants in neighbouring European countries. Moreover world-wide export of bottled goods.

• 1983

  Expansion of the egg white crystallisation facility.

• 1986

  Change in the legal form of the company to a GmbH & Co. KG (Ltd.).

• 1988 / 1989

  Purchase of a most modern, highly efficient egg cracking facility, constructed by the US company Seymour.

• 1989

  Setting-up of a modern, company-owned laboratory for food analysis to further ensure quality.

• 1993

  Purchase of a building plot to consolidate the Bonn headquarters. Construction of a new tank storage installation for VERPOORTEN.

• 1994

  Integration of the Berlin production plant by extending the production and storage equipment in Bonn.

• 1997

  Renewed purchase of a building plot for further expansion of storage capacities.

• 1998

  Building of a new air conditioned warehouse for finished products.

• 1999

  VERPOORTEN allocates licences to renowned producers of branded ice-cream, deep frozen gâteaux and chocolates.

• 2000

  Significant extension of storage tank capacities.

• 2001

  VERPOORTEN celebrates its 125th company anniversary.

• 2002

  A further famous pastry manufacturer has been won as licence partner.

• 2003

  Publication of the first VERPOORTEN-book with 50 easy recipes "Mixing, cooking, baking..." by William Verpoorten (5th generation), available in the book trade.

• 2004

  VERPOORTEN follows new ways in advertising; great success with authentic TV spots featuring amateur actors.

• 2005 / 2006

  New licence partnerships with both the renowned coffee company Jacobs of Bremen (the new product’s name is “JACOBS CAPPUCCINO SPECIALS Verpoorten”) and with the gingerbread company Wicklein/Schmidt from Nuremberg for Wicklein gingerbread “HEARTS & STARS with Verpoorten”.

•  2008 / 2009

  VERPOORT EN expands to the convenience food market. In cooperation with the fine food manufacturer Edmund Merl, Brühl, VERPOORTEN developes fresh desserts. Four delicious, seasonal recipe-variations came to the market.